What a summer it is about to be, last week Ciroc ‘SUMMER WATERMELON’ released in Kansas City and people were going crazy to taste it. Ciroc has always been known to release a summer time flavor that people crave but judging by social media, Kansas City was really ready for this one, so it was only right we (UpDown Nightlife) give you some inside scoop about the new Ciroc flavor.
“CÎROC SUMMER WATERMELON IS A RICH TASTING SPIRIT MADE WITH VODKA FIVE TIMES DISTILLED FROM FINE FRENCH GRAPES, FINISHED IN A TAILOR-MADE COPPER POT STILL IN SOUTHERN FRANCE. MASTERFULLY INFUSED WITH A DISTINCTIVE BLEND OF WATERMELON AND OTHER NATURAL FLAVORS, RESULTING IN A TASTE EXPERIENCE THAT IS LUSCIOUSLY DIFFERENT AND ELEGANTLY SMOOTH.”
The marketing attack always has some of Hip Hop’s key influencers like Diddy & DJ Khaled behind it, but Ciroc will also get behind some key events nationwide to increase ‘liquid to lips’. (Coachella, Rolling Loud) There will also be an event series pushed out by Ciroc called ‘Summer House’.
We at UpDown Nightlife enjoy putting together exclusive events for a lot of the premium brands that drop in Kansas City and with ‘Summer Watermelon’ expect us to continue that tradition.
INFO ON EVENT COMING SOON…
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